When you ask, “Where are New Balance shoes made,” the answer isn’t as simple as a single country. New Balance is a unique athletic brand that continues to produce some of its footwear in the United States, while also manufacturing overseas to meet global demand.
This dual approach has sparked curiosity among sneaker enthusiasts, athletes, and casual buyers alike. Some want authentic American craftsmanship, others care about price and availability. Understanding where your New Balance shoes come from can help you make an informed purchase.
From U.S. factories in Maine and Massachusetts to overseas facilities in Vietnam, China, and Indonesia, the story of New Balance production blends tradition with modern global manufacturing.
Where Are New Balance Shoes Made- Insights Into the Production Details
1. Are New Balance Shoes Made in the USA?
Yes — but only for select models. Unlike many major athletic brands that have moved nearly all production overseas, New Balance still manufactures a portion of their shoes in the United States, producing roughly 25–30% of their lineup domestically.
U.S.-Made Models
These shoes are often premium lines, crafted with greater attention to detail and high-quality materials.
Classic collections like the 990 series are popular examples, known for durability, comfort, and authentic American craftsmanship.
Overseas Production
The bulk of New Balance’s mainstream running, lifestyle, and athletic shoes are produced in factories in Asia, including China, Vietnam, and Indonesia.
These models still maintain New Balance’s quality standards but are more affordable than their U.S.-made counterparts.
Why It Matters
Knowing which shoes are made in the USA helps buyers make informed decisions based on:
- Quality and craftsmanship
- Price point
- Personal preference or brand loyalty
Key Takeaway
So, if you’re wondering are New Balance shoes made in the USA, the answer is yes — for some models. Choosing a U.S.-made pair means investing in premium materials and meticulous construction, while overseas models provide reliable performance at a more accessible price.
If you want guidance on premium and comfortable sneakers and also the best options available, see Best Sneakers for Nurses.
2. Difference Between US and Overseas New Balance
Not all New Balance shoes are created equal. Understanding the difference between US and overseas New Balance can help you choose the right pair based on durability, style, and budget.
U.S.-Made Models
Premium craftsmanship: U.S.-made shoes often feature superior stitching, high-quality leather or suede, and meticulous attention to detail.
- Limited production:
These models are produced in smaller batches, making them highly sought after by collectors and enthusiasts.
- Durability:
Built for long-lasting performance, these shoes are perfect for buyers who prioritize quality over quantity.
- Price:
Due to higher labor and material costs, U.S.-made New Balance shoes are more expensive than their overseas counterparts.
Overseas Models
- Mass production focus:
Primarily produced in Vietnam, China, and Indonesia, these shoes meet the global demand for New Balance footwear.
- Material and construction differences:
While still high-quality, some materials and construction methods differ slightly to optimize efficiency.
- Affordability:
Overseas shoes are generally more accessible in price, making them suitable for everyday wear without compromising basic quality.
3. New Balance Manufacturing Locations Explained
New Balance maintains a unique global manufacturing footprint, producing shoes both in the U.S. and overseas.
U.S. Factories
Located mainly in Maine and Massachusetts, these facilities focus on premium and limited-edition models. Skilled workers craft each pair with attention to detail, durability, and quality, often labeled “Made in USA”. Shoes from these factories highlight authentic craftsmanship and are ideal for buyers seeking long-lasting performance.
Overseas Factories
Based in Vietnam, China, and Indonesia, these factories handle the majority of mainstream running and lifestyle shoes. Efficient production allows New Balance to meet global demand while maintaining consistent quality standards.
These locations produce shoes that are affordable, comfortable, and reliable, but with slightly different materials and construction compared to U.S.-made models.
Key Takeaway
By understanding New Balance’s manufacturing locations, consumers can easily distinguish between American-made premium shoes and overseas-produced models. This knowledge helps you make an informed choice based on quality, style, and budget.
For more guidance on durable and comfortable footwear, see Best Shoes for Nurses.
4. Which New Balance Models Are American Made?
Not all New Balance shoes are produced in the U.S., but several iconic lines proudly carry the “Made in USA” label. These models are crafted with at least 70% U.S. materials and labor, reflecting superior quality, durability, and meticulous attention to detail.
Key American-Made Models
- 990 Series –
The classic, premium running shoe that helped establish New Balance’s reputation for quality and performance. Known for its durable construction and timeless design, it remains a favorite among collectors and athletes alike.
- 993, 996, 997, 998 –
Heritage models combining comfort, long-lasting performance, and stylish design. These shoes offer the perfect balance of support and craftsmanship for both casual wear and active use.
- 1300, 1400 –
Limited-edition and lifestyle models showcasing expert craftsmanship and premium materials. These shoes appeal to buyers who appreciate authenticity and American manufacturing pride.
Why U.S.-Made Models Matter
- Quality:
Higher-grade materials and precise construction lead to longer-lasting performance.
- Craftsmanship:
Smaller production batches allow workers to focus on details, fit, and finish.
- Heritage:
Wearing American-made New Balance shoes reflects a commitment to domestic manufacturing and authenticity.
While overseas models dominate the market for accessibility and mass production, New Balance’s U.S.-made collection remains a hallmark of the brand’s dedication to quality and heritage.
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5. History of New Balance Production in the USA
New Balance has a rich heritage rooted in American craftsmanship. Founded in Boston, Massachusetts in 1906, the company originally specialized in arch supports and orthopedic footwear, focusing on fit, comfort, and foot health.
Expansion into Athletic Footwear
Over time, New Balance expanded into athletic shoes, blending performance with the same quality and comfort principles. During the 1970s running boom, the brand introduced the 990 series, a premium running shoe proudly made in the U.S.
This line not only catered to serious runners and sneaker enthusiasts but also cemented New Balance’s reputation for domestic craftsmanship.
Commitment to U.S. Manufacturing
Even as many competitors shifted production overseas to reduce costs, New Balance maintained U.S. factories in Maine and Massachusetts, preserving a connection to American manufacturing traditions.
These facilities continue to produce select premium models, ensuring that the “Made in USA” label signifies quality, authenticity, and attention to detail.
Legacy Today
Today, U.S.-made New Balance shoes remain a symbol of craftsmanship and durability, appealing to buyers who value heritage, premium materials, and meticulous construction. Whether for collectors, runners, or everyday wear, these shoes reflect over a century of American footwear excellence.
For tips on durable and supportive footwear, see Best Shoes For Flat Feet.
How to Check If Your New Balance Shoes Are Made in the USA
Not all New Balance shoes are manufactured in the U.S., so it’s important to verify before making a purchase. Ensuring your shoes are authentic and American-made guarantees premium materials, craftsmanship, and durability.
1. Inspect the Tongue or Inside Tag
Genuine U.S.-made New Balance shoes will clearly state “Made in USA” on the tongue or inside label. The tag often includes the factory location, which can help confirm authenticity.
2. Check the Packaging
The shoe box usually lists the country of origin. If it says Vietnam, China, or Indonesia, the shoes were manufactured overseas. U.S.-made models will explicitly mention the United States.
3. Beware of Counterfeit Claims
Some sellers may attempt to mislabel overseas shoes as “Made in USA.” To avoid confusion, always buy from authorized retailers or New Balance’s official website. Authenticity matters, especially for premium U.S.-made models.
4. Use Official Resources
New Balance occasionally publishes lists of models made in the U.S., which can help buyers identify American-made collections before purchasing. Checking these resources ensures you’re choosing a pair crafted with quality and authenticity in mind.
Key Takeaway
Following these steps ensures you purchase authentic, high-quality New Balance shoes while avoiding confusion with overseas models. Knowing whether your shoes are made in the USA helps you make an informed choice based on craftsmanship, materials, and heritage.
For such premium and comfortable footwear, you need a proper care routine and good storage. If you take good care of them and store them properly, they are going to last you a lifetime.
Conclusion
In summary, New Balance shoes are made both in the USA and overseas, with U.S.-made models representing premium craftsmanship and select heritage lines like the 990 series. Overseas production in Vietnam, China, and Indonesia ensures wide availability and cost efficiency without compromising quality.
Understanding the difference between U.S.-made and overseas New Balance shoes helps buyers make informed choices, whether they prioritize authenticity, materials, or price.
If you want the best combination of comfort, durability, and quality, check the “Made in USA” label and always purchase from authorized retailers.
FAQs About New Balance Shoe Production
What percentage of New Balance shoes are made in the USA?
Approximately 25–30% of New Balance models are produced in U.S. factories, focusing on premium and heritage lines.
Are all New Balance 990 shoes American made?
Yes, the 990 series is part of New Balance’s flagship U.S.-made collection, crafted with high-quality materials and skilled labor.
Are overseas-made New Balance shoes lower quality?
Not necessarily. While U.S.-made models emphasize craftsmanship, overseas shoes maintain high quality standards, especially for running and lifestyle collections.
Why does New Balance still manufacture in the USA?
New Balance values heritage, quality control, and American craftsmanship, making it one of the few athletic brands that continue U.S. production.
How do I know if my New Balance sneakers are authentic?
Check the inside label, packaging, and purchase from authorized retailers. Genuine U.S.-made shoes will clearly display “Made in USA.”
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